Service 04 · 2–4 weeks
Business Branding
Positioning, a logo in every format, a clear website and consistent profiles — so a first impression works for you.
- A positioning and voice guide the whole team can use
- A primary logo plus icon and monochrome versions in vector
- A clear website: what you do, proof, pricing and contact
- Claimed, consistent handles on the platforms customers use
Fixed scope, a price you approve up front, and a written proposal before any work begins.
Book a free consultation
30 minutes, no obligation. We'll confirm scope, timeline and the exact price for business branding.
At a glance
Business Branding by the numbers
- $1,500
- starting price
- 2–4 wk
- brand to launch
- 3+
- logo formats delivered
- 1
- messaging guide
- 2–4 weeks
- typical timeline
Why it matters
What this looks like when it's left undone
The gaps business branding closes — the ones that quietly cost you deals, time and sleep.
You look newer than you are
A DIY logo and a one-page site tell buyers to be cautious, even when your work is excellent.
The message changes every time you say it
Without written positioning, your site, your pitch and your profiles all describe a slightly different company.
Assets are scattered and inconsistent
A logo in one format, three shades of the brand colour, half-claimed social handles — nothing lines up.
What's included
Everything Business Branding covers
Branding is how strangers decide whether to trust you. We cover the fundamentals — positioning, a professional logo in every format, a clear website and consistent social profiles — so a first impression works in your favour.
Branding Education
Learn the basics of positioning, voice, and visual identity before hiring designers.
Logo Design
Commission a primary logo plus icon and monochrome versions in vector format.
Website
Publish a clear site: what you do, proof, pricing, and a way to contact or buy.
Social Media Set-up
Claim consistent handles on the platforms your customers actually use.
Marketing Materials
Prepare business cards, a one-pager or deck, and branded email/document templates.
How it works
What working together actually looks like
Positioning workshop
We define what you do, for whom, and why it's different — written down as a voice and messaging guide.
Identity design
A primary logo plus icon and monochrome versions, delivered as vector files that work everywhere.
Website build
A clear site: what you do, proof, pricing and contact — fast, and easy for you to edit.
Profiles & collateral
Consistent social profiles and the core templates — deck, one-pager, email signature — locked to the brand.
The result
What you walk away with
Concrete deliverables you own at the end — not a folder of advice.
- A positioning and voice guide the whole team can use
- A primary logo plus icon and monochrome versions in vector
- A clear website: what you do, proof, pricing and contact
- Claimed, consistent handles on the platforms customers use
Not sure business branding is the right next step?
Book the free 30-minute call — we'll tell you honestly whether you need it yet.
The difference
Doing it yourself vs. doing it with IPELLO
| On your own | With IPELLO | |
|---|---|---|
| Positioning | Different pitch every meeting | One written messaging guide the whole team uses |
| Logo | One PNG, no source file | Vector primary, icon and monochrome for every use |
| Website | A template you stopped editing | Clear structure, real proof, easy to maintain |
| Consistency | Three brand colours, two fonts | One system applied across site, social and docs |
Every business branding engagement is fixed-scope with a written proposal and a price you approve before any work begins.
Who it's for
Business Branding is a fit if…
- Businesses that have outgrown a DIY logo and a free site
- Founders who describe the company differently every time
- Teams about to spend on ads with nothing solid to send traffic to
The positioning work was the part I didn't know I needed. Now the site, my deck and my LinkedIn all say the same thing — and it sounds like a real company.
Illustrative of a typical engagement.
Kept honest
What this price does not cover
Government fees, advertising spend, software subscriptions and third-party professional fees are billed separately unless your proposal explicitly includes them.
- Business Website build ($1,995–$4,995) and Premium Website ($5,000+) are scoped separately
- Ongoing social media management, SEO and paid ads (monthly services)
- Stock photography, premium fonts and paid design assets
- Printing and production of physical collateral
Frequently asked
Good questions
Absolutely — we can build the site and collateral around existing brand assets and tidy up formats as needed.
Want the full detail? Read the Business Branding service page.
Ready to start business branding?
Book a free 30-minute consultation. We'll map the exact scope, timeline and price for your situation — one accountable partner, start to finish.