Service 08 · 2–4 weeks (trademark review takes months)
Business Protection
The right insurance quotes, a filed federal trademark and — where it fits — an asset-protection structure.
- Quotes for general, professional and industry-specific liability
- A filed federal trademark application in one class
- An asset-protection and succession structure, if appropriate
- A single place where all policies and filings are tracked
Fixed scope, a price you approve up front, and a written proposal before any work begins.
Book a free consultation
30 minutes, no obligation. We'll confirm scope, timeline and the exact price for business protection.
Why it matters
What this looks like when it's left undone
The gaps business protection closes — the ones that quietly cost you deals, time and sleep.
- 01
One claim could end it
Without the right liability coverage, a single dispute or accident lands on the business — and sometimes on you personally.
- 02
Your brand isn't yours yet
Using a name isn't owning it. A later filer can register the mark and force you to rebrand everything.
- 03
No plan for the assets
Equipment, IP, real estate and succession are all exposed with no structure around them.
How it works
What working together actually looks like
- 1
Risk review
We map where the business is actually exposed — liability, professional, property, industry-specific.
- 2
Insurance quotes
We line up comparable quotes for general, professional and any industry-specific coverage you need.
- 3
Trademark filing
A clearance search, then a federal application filed in one class for your name or logo, monitored to registration.
- 4
Structure, if it fits
Where ownership, real estate or succession warrant it, we structure a business trust with the legal partner.
At a glance
Business Protection by the numbers
- $750
- starting price
- 2–4 wk
- coverage & filing
- 1 class
- trademark filed
- 8–14 mo
- typical to register
- 2–4 weeks (trademark review takes months)
- typical timeline
What's included
Everything Business Protection covers
One claim or one copycat can undo years of work. We line up the right insurance quotes, file a federal trademark for your name or logo and, where it fits, structure a business trust for asset protection and succession.
Business Insurance Recommendation
Get quotes for general liability, professional liability, and any industry-specific coverage.
Trademark Registration (1 Class)
File a federal trademark application for your name or logo in one class of goods/services.
Set up Business Trust
Work with an attorney to place ownership interests into a trust for asset protection and succession.
The result
What you walk away with
Concrete deliverables you own at the end — not a folder of advice.
- Quotes for general, professional and industry-specific liability
- A filed federal trademark application in one class
- An asset-protection and succession structure, if appropriate
- A single place where all policies and filings are tracked
Who it's for
Business Protection is a fit if…
- Businesses with a name worth protecting before a competitor files
- Owners with equipment, property or IP on the books
- Founders who've never had a real insurance review
Not sure business protection is the right next step?
Book the free 30-minute call — we'll tell you honestly whether you need it yet.
They found I was underinsured for professional liability and filed my trademark in the right class after I'd botched it myself. Both fixed in a month.
Illustrative of a typical engagement.
The difference
Doing it yourself vs. doing it with IPELLO
| On your own | With IPELLO | |
|---|---|---|
| Insurance | One policy bought online, coverage unclear | Comparable quotes across the coverage you actually need |
| Trademark | Filed yourself in the wrong class | Cleared, filed correctly, monitored to registration |
| Assets | Everything owned directly, fully exposed | A structure sized to your ownership and succession |
| Tracking | Policies and filings in a drawer | One place where every policy and deadline lives |
Every business protection engagement is fixed-scope with a written proposal and a price you approve before any work begins.
Kept honest
What this price does not cover
Government fees, advertising spend, software subscriptions and third-party professional fees are billed separately unless your proposal explicitly includes them.
- Insurance premiums, paid directly to the carrier
- USPTO government filing fees and trademark coordination ($750–$1,500 + fees)
- Attorney fees for trust drafting or substantive USPTO refusals
- A guarantee that a trademark registers or a claim is paid
Frequently asked
Good questions
Filing is quick; USPTO examination and registration typically run 8–14 months. We monitor it the whole way.
Want the full detail? Read the Business Protection service page.
Ready to start business protection?
Book a free 30-minute consultation. We'll map the exact scope, timeline and price for your situation — one accountable partner, start to finish.